Webinars aren’t just a single online event. It’s a treasure chest for creating good, lasting content across various marketing channels.
Whether it’s a live or an on-demand webinar, content repurposing lets you get more leads and boost your marketing efforts after the webinar replay ends.
Read these tips on how to repurpose content after you create your own webinar and release it for the audience.
1. Create Blog Content
Turn your webinar transcript into blog posts and articles made for search engine optimization. Break down the webinar into standalone blog articles around specific topics. Insert all the relevant keywords you can get for search engines to discover your content.
Get targeted traffic by making topics out of audience questions from the live event. Your blog post section may uncover more topics that have been previously untapped. This is where you can offer a written content summary for people who love reading more than watching webinars. Link your blog posts to the webinar replay so it keeps on generating traffic and getting webinar registrants.
2. Make Short Video Clips for Social Media Platforms
Short-form clips and highlight reels can be born from a single webinar recording. Here’s how you can make different videos from the event:
- Go over the entire webinar to see if there are valuable moments you can make a video of.
- Make a note of the timestamp that you want to use for the clip or highlight reel.
- Use reliable video editing software to create clips of the webinar’s most impactful moments.
- Once you’ve cut the clips, add subtitles and text to gain interest and traction from the audience. Apply finishing touches with the editing and add bold headlines and calls to action (CTAs). They also help viewers understand your content even if they watch the video without audio.
- Share the video as social media clips on Facebook, TikTok, Instagram, and LinkedIn.
You can also use the clips as teasers for upcoming webinars or tips for targeted campaigns.
3. Use the Audio for a Podcast Episode
Now, who would have thought your webinar could become a podcast episode? It’s extremely possible, especially now that people love to listen to audio content wherever they go.
To begin, strip the audio file from the webinar recording and edit it into an engaging episode. You can seamlessly add your new insights together with another speaker. Include an intro, an outro, and a punchy CTA.
Promote your podcast episode on email campaigns and social media, and publish it on Google Podcasts, Spotify, and other platforms.
4. Share Key Moments as Social Media Posts
Your latest social media post could be a powerful quote or insight from your webinar content. It could gain traction as long as you design it well.
Create eye-catching graphics or carousels using Canva or Adobe Photoshop. Try formats such as trivia-style posts, before-and-after comparisons, mini threads, or LinkedIn articles. Link this post in the webinar replay or blog content.
5. Create Downloadable Resources for Lead Generation
One of the best ways to generate leads is to repurpose your webinar into member-only downloadable resources. Transform the webinar transcript from the live webinar into a worksheet, checklist, or PDF guide. Summarize key takeaways with extra tips or steps, and offer the downloadable resource in exchange for emails.
This technique can work for educators who want to provide learning materials, industries that showcase product tutorials, and coaches and consultants who like virtual events.
6. Upload the Webinar to YouTube
The same webinar you just hosted can find a new target audience on your YouTube channel. Follow these tips:
- Upload your video content in one go or break it into different parts.
- Use relevant keywords to optimize the video title, tags, and description.
- Put timestamps, a CTA in the description, and links to repurpose content for easy access.
Uploading on YouTube increases your chances of your content being discovered even by casual viewers. The webinar can be your evergreen and on-demand webinar content that builds your brand authority over time.
7. Use Content in Email Campaigns
Repurposing webinar content doesn’t have to end with shredding the webinar content into digestible bits. You can still use your new, bite-sized content for your email campaigns to promote your upcoming webinar.
Here’s what you should do:
- Send a recap email with a summary and a link where users can view the replay.
- Include testimonials and short clips.
- Add the blog articles and downloadable resources in the follow-up emails.
- Segment your email list if you’re going to have personalized target campaigns.
8. Turn Slides into Visual Content for Promotion
Your webinar slides can be turned into valuable content for your visual channels through standalone images or infographics. Post them as they are or as carousels on your LinkedIn and Instagram to support blog content, reinforce your message across channels, and use them as promotional material.
Final Thoughts
Webinar repurposing is a clever way of turning bits and pieces of your webinar into high-quality content. Strategically executing it can maximize the webinar’s impact, increase engagement, and reach new audiences without making brand-new stuff from scratch.
Every part of your live or automated webinar can become compelling when you know how to target your audience in different ways and platforms.
